In March 2021, SoftBank Group affiliate and Yahoo! Japan operator Z Holdings completed a merger with Line Corporation. By February 2015 it had 600 million users.
Line became Japan's largest social network in 2013, with more than 300 million users. It reached 100 million users within 18 months and 200 million users six months later. Because it was tailored to Japanese consumers' tastes and offered free smartphone calls as well as texting, with the help of a massive marketing campaign it quickly outpaced its existing rival KakaoTalk for the Japanese market. Line was launched in Japan in June 2011 by NHN Japan, a subsidiary of Naver Corporation. The service is operated by Line Corporation, a Tokyo-based subsidiary of Z Holdings.
In addition, Line is a platform providing various services including: digital wallet as Line Pay, news stream as LINE Today, video on demand as Line TV and digital comic distribution as Line Manga and Line Webtoon. Line users exchange: texts, images, video and audio and conduct free VoIP conversations and video conferences. Line is a freeware app for instant communications on electronic devices such as smartphones, tablet computers and personal computers. Instant messaging, Social networking service English, Japanese, Korean, Simplified Chinese, Traditional Chinese, Thai, Vietnamese, French, German, Italian, Spanish, Portuguese, Russian, Indonesian, Malay, Arabic, Turkish
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